Now I Roll In An Olds With Windows That Don't Roll.

-I've been struggling since, oh, seventh grade with this, but I still can't figure out how 50 Cent remains successful. Hell, I can't understand how he was successful in the first place.
Now, if rap industry standards mandate that you are an instantly marketable and successful artist if you carry a rap sheet and gun-toting, bitch-slaying lyrics, then, yes, I guess you could say to some extent that 50 Cent is successful.
However, I don't feel that's music industry marketing norm (just look at Cudi).
I've noticed that if you take Fitty at face value there's really nothing special about him.
His beats don't set him apart--anything from any of his albums (even from Get Rich Or Die Tryin') aren't anything that you can't find on an Eminem album, Dre's 2001 or on an album by a contemporary New York rapper (think along the lines of Dipset).
His subject material is most definitely hackneyed.
And his lyricism? It's the stuff that you'd find in a stack of 7th-grade boys' poetry projects. Think I'm kidding? Just listen to "Wanksta" and try to argue otherwise. 50's pedantic wordplay makes Soulja Boy seem incendiary.
There's nothing remotely extraordinary about him, yet he's sold millions of albums, has a pretty solid stake in Vitamin Water (about $100 million worth), an ACTING career (since these hip-hop-ish movies are all the rage with the kids now, being a rap star obviously makes you a credible thespian), and--wait for it--a condom company named Magic Stick.
With all this in mind, it's hard to fathom how 50 remains successful.
Granted, from an unbiased point of view, 75% of what could be deemed "rap" very rarely strays from the same rote subject material. I could see an initial success occurring, but a relative 8 years of success? Some one took a shot gun to my head because it's more than blown.
But when you take into consideration 50's past, it's not all-too-hard to believe. He used to hustle and he was damn good at it. Throw in a hard work ethic and a bully's mentality and he's a bonafide businessman.
Whether the music is intellectually adept is a moot point to 50; he's cornered the rap game and the music industry and milked them for all the profit that he can wrap his meaty fingers around.
It's capitalism, Wal-Mart rap--copious amounts of bubble-gum, throwaway singles that maximize your profit margin as an artist.
And for 50, that's success. That's a ticket out of Jamaica, Queens, and a livable life.
50 could care less if critics like myself think he's a hack. 50 could care less if he knows that he's a hack. Why would he? He's doing what every person in the world wants to do: make money in order to live comfortably.
And although I want to throw my Macbook through my TV every time I see his 'roided-out, impertinent grin, the man's successful. Whether I, you, or anyone else likes it or not.

-This is going to piss off at least a few people, but I'll go ahead and say it anyways: there's no such thing as "karma." Karma is a theoretical cop-out for people who cannot move on with life. Just wanted to let it be known.

-Is there any hip-hop album from this past decade that's more underrated than Common's 2005 masterpiece, BE? "It's Your World" is riveting and Kanye West's production is symbiotically sublime when coupled with Common's lyrics. Every song, top to bottom, is soulful, jazzy and more than uplifting. Check it.


God Is Love,

Rev Rub