Sunday, December 27, 2009
Now I Roll In An Olds With Windows That Don't Roll.
Now, if rap industry standards mandate that you are an instantly marketable and successful artist if you carry a rap sheet and gun-toting, bitch-slaying lyrics, then, yes, I guess you could say to some extent that 50 Cent is successful.
However, I don't feel that's music industry marketing norm (just look at Cudi).
I've noticed that if you take Fitty at face value there's really nothing special about him.
His beats don't set him apart--anything from any of his albums (even from Get Rich Or Die Tryin') aren't anything that you can't find on an Eminem album, Dre's 2001 or on an album by a contemporary New York rapper (think along the lines of Dipset).
His subject material is most definitely hackneyed.
And his lyricism? It's the stuff that you'd find in a stack of 7th-grade boys' poetry projects. Think I'm kidding? Just listen to "Wanksta" and try to argue otherwise. 50's pedantic wordplay makes Soulja Boy seem incendiary.
There's nothing remotely extraordinary about him, yet he's sold millions of albums, has a pretty solid stake in Vitamin Water (about $100 million worth), an ACTING career (since these hip-hop-ish movies are all the rage with the kids now, being a rap star obviously makes you a credible thespian), and--wait for it--a condom company named Magic Stick.
With all this in mind, it's hard to fathom how 50 remains successful.
Granted, from an unbiased point of view, 75% of what could be deemed "rap" very rarely strays from the same rote subject material. I could see an initial success occurring, but a relative 8 years of success? Some one took a shot gun to my head because it's more than blown.
But when you take into consideration 50's past, it's not all-too-hard to believe. He used to hustle and he was damn good at it. Throw in a hard work ethic and a bully's mentality and he's a bonafide businessman.
Whether the music is intellectually adept is a moot point to 50; he's cornered the rap game and the music industry and milked them for all the profit that he can wrap his meaty fingers around.
It's capitalism, Wal-Mart rap--copious amounts of bubble-gum, throwaway singles that maximize your profit margin as an artist.
And for 50, that's success. That's a ticket out of Jamaica, Queens, and a livable life.
50 could care less if critics like myself think he's a hack. 50 could care less if he knows that he's a hack. Why would he? He's doing what every person in the world wants to do: make money in order to live comfortably.
And although I want to throw my Macbook through my TV every time I see his 'roided-out, impertinent grin, the man's successful. Whether I, you, or anyone else likes it or not.
-This is going to piss off at least a few people, but I'll go ahead and say it anyways: there's no such thing as "karma." Karma is a theoretical cop-out for people who cannot move on with life. Just wanted to let it be known.
-Is there any hip-hop album from this past decade that's more underrated than Common's 2005 masterpiece, BE? "It's Your World" is riveting and Kanye West's production is symbiotically sublime when coupled with Common's lyrics. Every song, top to bottom, is soulful, jazzy and more than uplifting. Check it.
God Is Love,
Rev Rub
Friday, December 18, 2009
In December Drinking Horchata.
Sunday, December 6, 2009
Merry Christmas, You Filthy Animal. And A Happy New Year.
Monday, November 23, 2009
It's Simple As That For Your Simple Ass.
Sunday, November 8, 2009
Head Full of Doubt. Road Full of Promise.
Thursday, November 5, 2009
Wilco Will Love You, Baby.
Thursday, October 29, 2009
Here Comes That Shit Again, I've Got A Halloweenhead.
Thursday, October 22, 2009
It's From Backdrop. Read It Now.
The back end of the garbage truck devoured the old, brown couch like a 5-year-old massacres a celery stick. The sofa—a nostalgic, 70’s blast-from-the-past, cracked, and withered—disappeared as the garbage truck used its awesome power and rear-end loader to shove it into its mouth.
From the safe vantage point of an 1998 Oldsmobile Intrigue, watching this dismantling is cathartic.
The Waste Management employees—driver Rick Beasley with assistance from Route Manager Ted Hollingshed—diligently whipped the edifice’s waste into the butt of the monstrous green vehicle. Hollingshed—a former Waste Management driver—didn’t miss a beat in helping Beasley, even though he now works in Waste Management Corporate.
“It’s funny what kind of misconceptions you’ll hear about Waste Management drivers and garbage men in general,” Beth Schmucker, Waste Management Community Relations Manager, says from the back seat.
“They’re capable men who have been rigorously interviewed and trained to drive our company trucks.”
From watching and talking to Beasley and Hollingshed, any misconceptions about sanitation engineering seem moot.
“When people see garbage men they think it’s much dirtier of a job,” Beasley says.
Beasley mentions this before I follow him on his Athens route. He had been picking up trash since 4 a.m. His uniform is barely scuffed from the five-and-a-half hours of work he had already put in that day.
“People think it would smell bad—I was one of those people—but it’s not near as bad you think,” he says.
Beasley is a well-kept man in his early 40s. He’s donning a neon-yellow vest and brown boots. His sunglasses reflect my image as he affably explains the areas where he picks up trash.
“On Mondays I serve Greenfield, Tuesdays I serve Athens, Wednesday I go into Nelsonville, Thursday I go into Albany and Friday I serve The Plains.”
While serving each community, Beasley says there are differences between collecting trash in rural settings as compared to urban areas.
“When you’re in the city, it’s just so much quicker. In the country, it’s more driving and you’re trying to fit on these narrow, country roads. In the city it’s all about trying not to hit anything, so safety is the most important aspect about collecting trash in the city,” he says.
In the matter of an hour-and-a-half, I know more about sanitation engineering than any journalist should.
Waste Management, based in Houston, Texas, is the largest waste management company in North America. Its signature green “W” and golden “M” can be found roaming the streets from Los Angeles to Toronto to San Juan (although, ironically, they do not service the Ohio University campus).
Waste Management is leading the way in transforming waste usage in the industry. The company is starting to employ methods to not just store our waste, but also put it to use.
“Waste Management is very involved in waste energy,” Hollingshed says. “We’re one of the leaders. We’re starting to pick up the methane gas that comes up off our landfills and use that to provide power to different places. Rather than just burning it off, we’re using that gas and re-routing it into energy.”
Along with being the largest processor of waste in North America, Waste Management is also the largest recycler. Coupling with the company’s sustainability goals, Waste Management hopes to double its processing of recycled goods from seven million tons to 14 million tons by 2020.
Re-using landfill sites are also a top priority of the company.
“We are also involved with the Wildlife Habitat Council,” Schmucker says. “We’ve got 49 of our sites that are certified by the council, so we’re providing habitats for local, native wildlife and we’re reusing our land for uses other than what people conventionally think landfills are used for.”
Before following Beasley on the job, Hollingshed and Beasley recount tales of trash collections that have garnered odd discarded items. Although Waste Management collects and processes a myriad of objects, some things Waste Management cannot handle.
“The oddest thing I saw in the trash was a college student,” Hollingshed mentions. “Lucky for him, it was a rear-load dumpster, so we saw him before dealing with the trash.”
-Obama's on Letterman. True.
God Is Love,
Rev Rub
Friday, September 25, 2009
Wipe The Sweat Off My Dome, Spit The Phlegm On The Streets.
Sunday, September 13, 2009
Drug Dealing Just To Get By, Stack Your Money To The Big Sky
Friday, September 11, 2009
Don't Read This.
Here's a story that I wrote for Athens, Ohio, publication Backdrop Magazine. It hasn't been published yet because of difficulties with the website, so I thought I'd go ahead and post it on here before it gets too dated. Here it is and be sure to check out www.backdropmag.com for everything that's great about this world. Fa sho.
What Not To Do As A Freshman
-Don’t Forget To Check Your Bobcat Email Every Morning
This little form of intra-campus communication comes in handy. I finally learned to check my email last year after I walked all the way from east green to Porter Hall to find out that my class was cancelled. And oh yeah, it was -10 degrees out with eight inches of snow on the ground. At 9 am. Don’t be a dummy. Check and respeck.
-Don’t Miss Slice Night
Courtside, Wednesday nights, $0.50 per slice of cheese pizza ($0.75 per slice of pepperoni). It’s great.
-Don’t Walk In A Big Group Your First Weekend
If you want to have any chance at getting into a house party your first night(s), keep the herd back in the dorm where it belongs and go out in small groups. Once your packs have successfully located and entered a party THEN reconvene. Actually, apply this rule to the entire year.
-Don’t Forget About That Red Brick Road…
Here are a few fun facts about Ohio University:
1.) Ohio University was the first university founded in what was formerly called the Northwest Territories in 1804. It was the first recognized institution to be built in Appalachia, making its campus both hilly and scenic (that fall foliage really makes me melt).
2.) Nelsonville, Ohio—just up the road from Athens—was once the world’s leading producer of brick. Much of Athens, Ohio, is laid out in brick.
3.) Hills that are mainly paved over with brick do not make for a smooth walking surface. Much of the brick is uneven with gaps in between. Shoes that have pointy ends—i.e. heels—will stick in these gaps. Freshman boozing mixed with brick mixed with heels leads to lots of injuries, broken heels, and shattered dreams.
Ladies, as much as I love seeing you do ya thang with heels on, keep in mind the potential potholes you’ll have to dodge on your quest back to your dorms.
-Don’t Forget About Your Stomach On Court Street
I have a personal vice when it comes to stuffing my face after a night out on the town: Big Mamma’s. Big Mamma’s comes in handy late night (it’s typically open until 3 a.m.) and its “baby” burrito is almost the size of a Chipotle burrito for half the price ($3.25). To be completely honest, I almost prefer Big Mamma’s to Chipotle. So step your Mexican game up. Get some Big Mamma’s. Let me recommend the Chipotle Ranch Mamma with ground beef. Big Mamma’s is right by the intersection of Court and Washington, just past the Chase bank.
-Don’t Do This (If You Don’t Have The Means…)
Now, if one were to have the means to enter one of Athens’ finer drinking holes, one would find that The Crystal is a popular destination for all those 21 years or older. One would find that Tuesday, Wednesday, and Thursday nights are great nights for $1.25 drafts of Miller Light, Bud Light, and Coors Light respectively. But then again, that’s only what I’ve heard.
-Don’t Bundle Up When Going To Bentley Hall
Bentley Hall will destroy your self-esteem, your sweat glands, and your favorite white tee. It can be argued that it’s the hottest lecture hall on campus. It doesn’t help when 100-200 person classes exacerbate the temperature. Remember to dress not to impress but to survive when braving that ominous, brick edifice. It’s always hard to flirt with that cutie next to you with a pool of perspiration under your arm that’s the size of Lake Erie.
-Don’t Forget To Use Shortcuts
Ohio University is one hell of a campus: it’s hilly, paved with brick (we’ve touched on this), and located in a valley, which means it can get hot. Discovering and abiding by shortcuts is crucial when navigating campus. My favorites: the Bryan Hall stairs shortcut from Washington/Court St. to east green; cutting across McCracken’s parking lot to Mill St.; and, of course, using the Baker Center escalators any time I need to trek to west green.
***
-Also, get--I mean friggin' GET--the new KiD CuDi album (I still don't know why I capitalize the "d"s). It's dat new new, fire shit from Mr. Solo Dolo. He's big time now, folks.
God Is Love,
Rev Rub.